In Direct Mail for Nonprofits, Part I, we wrote about how direct mail is a good tool for non-profits. Many organizations in the non-profit sectors have begun to rely on digital and social media marketing to get their messages out to the masses. While there is no...
We have talked about it in many of our blogs: how the internet has become a useful addition to (not a replacement for) direct mail. With the digital hype, many nonprofits have opted to move their programs 100% online, but I am here to say “don’t do it!” According to...
As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic. Nonetheless, it is an important part of your business. An article published...
On Thursday, December 10, 2015, the Postal Regulatory Commission (PRC) approved the five USPS Mailing Promotions for 2016. As you probably already know these promotions aren’t necessarily designed with just our market segment in mind so a couple of these won’t...
USPS filed to gain approval from the PRC for a zero percent price increase for 2016. This would include First Class, Standard, and Periodical Mail. The decision factors in the 2016 Postal Promotions too. PRC has until December 31st to make a decision or come back with...
“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” — John Quincy Adams
You may have the best products in the world, but unless your copy inspires passion for the purchase, customers may not buy them. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman offers five strategies catalog copywriters can use to build the...
by Geoff Hineman My very first job after graduating college with my Master’s Degree was selling vacuum cleaners. Sounds cliché, doesn’t it? At the time, I took what was available while looking for something a little more lucrative. What I didn’t realize at the time,...
It’s time to plan your participation in the 2016 United States Postal Service promotional programs! These programs change a little every year and offer bulk mailers across a range of industries the opportunity to try new marketing approaches and receive a discount on...
Lists are the lifeblood of catalogers. The lists you carefully build enable you to efficiently reach customers and prospects, improve customer satisfaction, and increase sales. To ensure you begin a successful 2016, follow these practices to achieve a clean,...
The holidays are upon us, and it’s a time for coming together to share the traditions of our families and communities. One of the best ways to do this is by retelling stories. Through stories, we create a common emotional connection. If you tell a story well, you are...
"Storytelling is the most powerful way to put ideas into the world today." --Robert McKee In Part I of this blog we discussed the importance of storytelling in content marketing and how including storytelling techniques in your catalog program makes the content...