Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales. There is so much content out there that it’s difficult to know what to publish and what not to. How do you determine what it is that your audience...
In May, we published a blog article on Display Ads. We outlined how these ads can complement your printed catalog for attracting new prospects. Although this approach can be successful, it may not be reaching your audience as often as you think. Yesterday, Mathew...
You probably already know that optimizing your website for SEO is practically a requirement for any business who wants to build an online presence. It's essential to allow customers to find your catalog online as easily as they find it in their mailbox. What you might...
We see the articles popping up everywhere: “why print is still alive.” We’re all guilty of it. From our website, check out Don’t Kill The King: How To Target Your Audience and Save Money. The article addresses how so many catalogers have decided to decrease their...
It's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. Better Design, Better Results – Make your website visually...
"What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed." — Dave Thomas, Wendy's founder
by Stephen Lett The future of omnichannel marketing includes catalogs. Therefore, we're beginning to see an increase in catalog circulation. Here are a few noteworthy quotes from a recent article by Michael Dart and Greg Ellis from Kurt Salmon Consulting. "Lands' End...
Between 2013 and 2014, 13% of catalogers increased their print catalog circulation. Why devote resources to print? Because people who use catalogs are more likely to buy more. Instead of popping into your website to make a one-time purchase, they connect with you and...
On May 7, the Postal Regulatory Commission approved the U.S. Postal Service’s 2015 pricing and promotions. After a delay of over a month this spring, the approval was confirmed, and new prices are now in effect. The USPS indicated a price increase by an average of...
You probably already know that optimizing your website for SEO is practically a requirement for any business who wants to build an online presence. It's essential to allow customers to find your catalog online as easily as they find it in their mailbox. What you might...
JCPenney made the news earlier this year when it announced that it is resurrecting its print catalog, the "big book," which had been discontinued in 2010. The reason? The retail giant's online sales had dropped since the print catalog went out of production. Catalogs...
Having a print catalog generates interest in your brand and attracts prospects. Many catalogers compliment print with other media channels to increase brand awareness and sell products. If you’re not already doing so you might want to consider trying digital...