September 23rd brought with it the Autumn Equinox and with that the beginning of the fall and holiday seasons for catalogers. And as I am sure I am not the only one who favors this time of year, I thought it a great time to explore some guidelines to better prepare...
This year the post office had many different postal promotions that could help you save money on your postage. This last program for 2014 is called Mail Drives Mobile. It’s probably the easiest one to qualify for and takes little effort on your part. Below is a brief...
1.) Research: The importance of research for a direct mail campaign cannot be stressed enough. In a recent white paper put out by The Dingley Press Uncovered Beliefs about the Catalog Industry, we explore the engagement of young people with catalogs. We talk...
We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation. These are valid methods that have worked well for catalogers. But today let’s explore beyond these methods. How can you move deeper still...
We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...
"All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt." ― Chris Murray, The Extremely Successful Salesman's...
Benchmarking is an essential step in measuring the effectiveness of your marketing efforts. By establishing measurements for key metrics, you can track your progress over time, tailor your catalog mailings, and even improve customer satisfaction and loyalty as you...
by Stephen R. Lett Benchmarking can be described as a set of performance standards for a specific task. Although there are many industry benchmarks which can be used as "standards" for all markets, most benchmarks need to be adjusted to meet the requirements,...
Beginning this month, mailers will have a new schedule to follow when pre-sorting their mailpieces. Fortunately, The Dingley Press is prepared for these changes. What is presort data? Presort data is used in several ways, from calculating postage to listing which...
You've doubtless heard of the Pareto Principle, also called the 80/20 rule. It's been applied to many facets of life. In retail, the Pareto Principle states that 80% of your sales come from just 20% of your customers. That applies to catalogers as well! Getting new...
The Internet has revolutionized retail, no doubt about it. The changing dynamic of retailing requires catalogers to meet several new challenges — not least of which are dealing with higher costs for paper, mailing, and shipping, and ensuring eCommerce websites are...
There was a time not so long ago when clocks stood in the place of the modern Wal-Mart as the proud symbol of society. Such representation can be seen across platforms of literature. From Victor Hugo’s The Hunchback of Norte-Dame to the beloved Pinocchio and, my...