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Dedicated to serving catalogers!

The Dingley Press only produces catalogs. As a result, we are able to dedicate 100% of our resources to the printing and distribution of your catalog program. Our focus on the catalog industry has made us like no other printer and a trusted choice for hundreds of catalogers nationwide.

2014’s Last Postal Promotion – Mail Drives Mobile

This year the post office had many different postal promotions that could help you save money on your postage. This last program for 2014 is called Mail Drives Mobile. It’s probably the easiest one to qualify for and takes little effort on your part. Below is a brief...

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7 Tips that Will Improve Direct Mail Response Rates

7 Tips that Will Improve Direct Mail Response Rates

1.)    Research: The importance of research for a direct mail campaign cannot be stressed enough.  In a recent white paper put out by The Dingley Press Uncovered Beliefs about the Catalog Industry, we explore the engagement of young people with catalogs.  We talk...

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3 Creative Techniques to Grow Your House File

3 Creative Techniques to Grow Your House File

We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation.  These are valid methods that have worked well for catalogers.  But today let’s explore beyond these methods.  How can you move deeper still...

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New Video-Log!! “Why Catalogs”

We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...

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Quote of Note

"All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt." ― Chris Murray, The Extremely Successful Salesman's...

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Set Higher Standards with Benchmarking

Benchmarking is an essential step in measuring the effectiveness of your marketing efforts. By establishing measurements for key metrics, you can track your progress over time, tailor your catalog mailings, and even improve customer satisfaction and loyalty as you...

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Benchmarking for Catalogers

by Stephen R. Lett Benchmarking can be described as a set of performance standards for a specific task. Although there are many industry benchmarks which can be used as "standards" for all markets, most benchmarks need to be adjusted to meet the requirements,...

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USPS Creates New Presort Data Update Schedule

Beginning this month, mailers will have a new schedule to follow when pre-sorting their mailpieces. Fortunately, The Dingley Press is prepared for these changes. What is presort data? Presort data is used in several ways, from calculating postage to listing which...

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Why Customer Loyalty Matters — And How to Build It

You've doubtless heard of the Pareto Principle, also called the 80/20 rule. It's been applied to many facets of life. In retail, the Pareto Principle states that 80% of your sales come from just 20% of your customers. That applies to catalogers as well! Getting new...

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The Evergreen Value of Print Catalogs

The Internet has revolutionized retail, no doubt about it. The changing dynamic of retailing requires catalogers to meet several new challenges — not least of which are dealing with higher costs for paper, mailing, and shipping, and ensuring eCommerce websites are...

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