It’s the question that marketers have been asking, have catalogs gone with the wind? Have they been swept away by the digital revolution? They’re expensive, old fashioned, and let’s face it, like Margaret Mitchell’s Scarlett O’Hara, a lot of work. You have to...
We have a solution for you! This year’s Emerging Technologies postal promotion is similar to last year’s, however this year you must use an “enhanced” element in your mail piece. The “enhanced” augmented reality element is meant to engage consumers and help them pay...
In this white paper we address four beliefs that commonly become associated with the argument against the mail order industry. Check it out!
As you are aware our industry continues to change, which means we have to make good business decisions that drive results. Today, we bring you three topics that hopefully put you in a better position to run your business more efficiently. None of these topics are new,...
He may not have realized it at the time, but I think William Wordsworth summed up the philosophy of marketing better than anyone when he said: “Life is divided into three terms - that which was, which is, and which will be.” Let us learn from the past to profit by the...
With consistent postage increases each year from the USPS, saving postage for mail order catalogers is more important than ever. Are you saving as much on postage as you could be saving? How are you supposed to know if your printer is offering the maximum savings you...
Join us at directXchange by NEMOA 2014 Fall Conference, Sept. 17-18. Mystic Marriott Hotel & Spa 625 North Rd. Groton, CT 06340 Phone: 860-446-2600 Learn more here.
The world has changed drastically over the past few decades. Technology is evolving at an exponential rate and retailers must make decisions on how to best keep up with new trends. As a result, many retailers have decided that it is time to discontinue their...
“We can't be afraid of change. You may feel very secure in the pond that you are in, but if you never venture out of it, you will never know that there is such a thing as an ocean, a sea. Holding onto something that is good for you now may be the very reason why you...
by Stephen R. Lett Catalog requests or inquiries generated from the Internet are valuable, like diamonds in the rough. How long it takes to fulfill these requests will determine their true value to your company. Best practice says that a prospective buyer should...
A prospect who actually requests your catalog is a diamond in the rough — already engaged and interested enough in your brand to reach out to you. So it’s amazing to think that some catalogers take weeks to respond to these warm leads. Don’t believe it? Catalog...
Catalogers know that in their business, it pays to think ahead and plan to take advantage of mailing promotions. There are two promotions from the U.S. Postal Service coming up that will help you save money and increase customer engagement at the same time. Rob Nowak,...