Did you know that Pinterest is the 3rd largest social network behind Facebook and Twitter? It’s been around for less than three years and already has over 20 million members. For those catalogers who have never heard of Pinterest, you’re in for a treat. Before we get...
The plea to catalogers below was featured recently in Multichannel Merchant and in my opinion is spot on. Anyone with a livelihood depending on catalogs should read this and hopefully take action. Terri does an excellent job outlining the dangers of the proposed rate...
The USPS has indicated that they have requested approval for yet another mobile barcode promotion from the PRC; this one is called the Holiday Mobile Shopping Promotion and is scheduled to take place during this year’s holiday shopping season in November and December....
Print catalog customers are no longer different from mobile customers or online customers: they are often the same customer. Keeping them engaged as they move among different channels is crucial to keeping their business. It’s sometimes easier said than done, of...
Mobile Optimized vs Traditional Websites This year, the USPS is positioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August 31, 2012. The purpose of the promotion is to help showcase how...
We’ve been getting quite a few questions regarding the USPS plans to switch to Intelligent Mail Barcodes or IMb early in 2013. Lynda Hurley, Logistics Manager for The Dingley Press offers the following overview and advice on the transition. By now, you probably have...
Consumers often use the Internet to research products and then head to brick-and-mortar stores to make a final purchase. Catalogers, however, are discovering that they can engage online customers for a fast, final purchase by using a digital catalog that complements a...
As a member of the ACMA (American Catalog Mailers Association), The Dingley Press sent David Barker, one of our sales representatives to last week’s National Catalog Forum in Washington, DC. I asked David to write up his key take-aways from the session for our Cata...
On March 26th, the Postal Regulatory Commission, or PRC, approved the USPS proposal for the 2012 Mobile Commerce and Personalization Promotion. The promotion will run from July 1 – August 31, 2012 and registration will begin on May 1, 2012. To qualify for the 2%...
In today's technology savvy world people are turning to their mobile devices (smartphones and tablets) to make online purchases. Some catalogers, Sundance for example, are driving up sales using their new website. If you are looking for new ways to generate more...
“In the current environment of hacks and attacks from identity theft criminals, catalogers who maintain their own mailing lists need to guard against exposure of those names and addresses now more than ever” says Mike Martell, Systems Manager at The Dingley Press....
In 2011, The Dingley Press saw significant growth in its co-mail program, 29% growth in fact. This growth translates into larger co-mail pools and savings which we pass on to our customers. How is it possible, especially in a challenging economy? The answer is simple:...