The American Catalog Mailers Association (ACMA) is considered the voice of the catalog industry as it represents the interests of catalog marketers on issues that directly concern them. Three of those issues are Postal, Tax and Privacy. The Dingley Press is honored to...
On Sept 19/20th I attended the National Etailing and Mailing Organization of America (NEMOA) conference. It was a great place to learn about our industry and to network with colleagues in out market. I’ve put together some notes on the sessions I attended for you to...
The United States Postal Service is moving forward with plans to close 229 processing centers — about half of the total — by early 2014. The move is expected to save the Postal Service about $2.1 billion annually. The Dingley Press is carefully monitoring the closings...
It may be easier than you think to get good email addresses from your consumers. Check out these ideas to see which might work for you … SMS (texting) – Using a short code, catalogers can make it easy for consumers to provide them their email address. See below for...
Holiday Mobile Shopping Promotion was approved by the PRC on August 7, 2012. Paul Miller, Vice President & Deputy Director of the ACMA, outlined the promotion and benefits today in a letter to the ACMA members. Dingley can help you engage mobile consumers and...
Did you know that Pinterest is the 3rd largest social network behind Facebook and Twitter? It’s been around for less than three years and already has over 20 million members. For those catalogers who have never heard of Pinterest, you’re in for a treat. Before we get...
The plea to catalogers below was featured recently in Multichannel Merchant and in my opinion is spot on. Anyone with a livelihood depending on catalogs should read this and hopefully take action. Terri does an excellent job outlining the dangers of the proposed rate...
The USPS has indicated that they have requested approval for yet another mobile barcode promotion from the PRC; this one is called the Holiday Mobile Shopping Promotion and is scheduled to take place during this year’s holiday shopping season in November and December....
Print catalog customers are no longer different from mobile customers or online customers: they are often the same customer. Keeping them engaged as they move among different channels is crucial to keeping their business. It’s sometimes easier said than done, of...
Mobile Optimized vs Traditional Websites This year, the USPS is positioning their mobile barcode promotion to help catalogers save on postage fees. The promotion runs from July 1, 2012 through August 31, 2012. The purpose of the promotion is to help showcase how...
We’ve been getting quite a few questions regarding the USPS plans to switch to Intelligent Mail Barcodes or IMb early in 2013. Lynda Hurley, Logistics Manager for The Dingley Press offers the following overview and advice on the transition. By now, you probably have...
Consumers often use the Internet to research products and then head to brick-and-mortar stores to make a final purchase. Catalogers, however, are discovering that they can engage online customers for a fast, final purchase by using a digital catalog that complements a...