While ads are the norm in podcasting, most of us would probably be surprised to hear them in an audiobook. But audiobook ads may not be far away. Audible, an online audiobook and podcast service owned by Amazon, shared with Marketing Brew that they are “conducting...
Artificial intelligence (AI) tools are a point of contention these days. Many marketers, especially copywriters and editors, fear AI technology will take away their human jobs. While these concerns are completely valid, many emerging AI tools are designed to...
TikTok’s future existence in the United States is, well, uncertain. On March 16th, the Biden administration threatened a potential ban on the popular social media app. While TikTok’s fate will likely be determined by the courts, many marketers are wondering if it’s...
From launching new features to fixing bugs, social media platforms frequently update their apps, but sometimes these updates are more noticeable than others. In January 2023, Meta announced they will remove the Shop tab from Instagram’s homepage navigation in...
While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your...
Social media, email, and online marketing have all been at the top of many marketers’ minds over the past decade. But as some audiences tire of online marketing and intangible goods, marketing trends are shifting back to direct mail. While direct mail is one of the...