While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your...
Social media, email, and online marketing have all been at the top of many marketers’ minds over the past decade. But as some audiences tire of online marketing and intangible goods, marketing trends are shifting back to direct mail. While direct mail is one of the...
In mid-January, retail experts and thought leaders from around the globe gathered in New York City at the National Retail Federation (NRF) 2023 conference. This annual event connects thousands of retail professionals from unique brands of all sizes, including Disney,...
If your business is looking to print a catalog for the first time, or considering switching printers, it’s a good idea to come prepared with questions for your printer. A good printer will assign an account representative to your account to answer these questions and...
It’s vibrant, audacious, and futuristic — meet Viva Magenta 18-1750, the “it” color of the year. Equal parts warm and cool, Pantone describes this shade as a crimson red tone that’s rooted in nature. “In this age of technology, we look to draw inspiration from nature...
Even with a looming recession and rising inflation, online shoppers weren’t discouraged from purchasing gifts during Black Friday and Cyber Monday. According to Adobe Analytics, consumers spent a record $9.12 billion on Black Friday and $11.3 billion on Cyber Monday....