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The world has changed drastically over the past few decades.  Technology is evolving at an exponential rate and retailers must make decisions on how to best keep up with new…

One of the greatest benefits of including a mail order catalog program in marketing strategy is the freedom it allows to target a specific group of customers. Research can help you…

If you have ever read postal documents or rules, you have likely encountered confusing acronyms and foreign terms. Below is a recap of the most common terms for catalogers, reading this…

In 2013, more than 11.9 billion catalogs were produced according to the DMA. Some pure-play online retailers are now experimenting with catalogs for the first time. These Internet only retailers…

Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices. During this session, John will let you in…

The Dingley Press has a solution for you to take advantage of the 2014 USPS Mail and Digital Personalization Promotion. The good news is that this solution only takes minutes…

They’re popping up everywhere.  The economy seems to be on an upswing and many e-tailers are expanding their horizons into the direct mail sectors.  They are looking for a format…

It’s been an interesting evolution from text to image in social media.  Less than five years ago Facebook was all about status updates.  Now, scrolling through news feed is pretty…

Did you know that Thermostats is our proprietary analytic software package designed to provide you with actionable, near real-time intelligence on consumers and their interactions with your Digital Edition? When…

Paper Market Update – March 2014 by Midland Paper   On January 6, 2014 it was announced that Verso Paper and NewPage Corporation have entered into a definitive agreement under…