Blog

At Dingley, we are aware of the importance of contributing to a sustainable environment. Looking at the impact of paper and technology is one way to discover exactly what needs to…

February 1st is right around the corner. You know what that means for catalogers? If you guessed the start of the USPS’ 2014 Branded Color Mobile Technology Promotion, then you…

Not too long ago I had a friend ask me how he could photograph his artwork so he could sell it.  This topic is important because we all know that photos sell….

Registration is now available for the ACMA 2014 National Catalog Forum & Policy Caucus.  The Dingley Press will be in attendance for this important annual forum and we urge all…

How/Why you should Set-up your RSS feed for Customers RSS feeds can be powerful. Imagine every one of your customers following your feed and getting alerted every time you feature…

Prospecting is important when seeking new buyers.  But how much are you willing to spend on prospecting?  After all, it’s kind of like gambling wouldn’t you say?  But unlike gambling,…

The PRC has approved the exigent rate increase.  This, along with the CPI-capped increase will begin on January 27th at 12AM.   The combined increase will average 5.7% for catalog mailers….

  1.)    Create a Meaningful and Relevant Blog Yep you’ve heard it a bunch of times.  The blog is a great SEO practice. It keeps people on your page It…

Direct mail is trustworthy, which means you can rest assured that it will be delivered and seen by the end-user. Although email needs to be part of your marketing mix…

You don’t need to reduce quality in order to save money on your catalog. Think television sets and cell phones. Bigger isn’t always better. Catalogers often believe that they need…