Holidays got you jittery? Shutterstock predicts you’ll be seeking serenity in the New Year. The stock photo platform recently released its 2022 Color Trends Report, and it’ll have you feeling…calm. Each year, the data analysts at Shutterstock plow through billions of...
A recent article from Retail Dive asserts there’s a growing trend in retail - a return to the holiday catalog. “For retailers and brands attempting to entice consumers this holiday season, print catalogs are back in vogue.” Retail Dive noted that retailers like Sam’s...
A website is a big investment. For some small businesses, a website may be one of the largest startup expenses. According to Medium, the cost of a new website can range anywhere from $3,000 - $60,000 – so it’s no small financial undertaking. But an effective website...
To succeed in sales and marketing, it’s important to know your audience. Specifically, it’s important to know your audience and tailor your messaging appropriately. One way to understand your audience is to consider the way people of different ages consume, think...
With the upcoming holiday season promising to be bigger than ever, you’re likely planning a big product push in your catalog and on your website, along with some holiday sales promotions and themed events. To support those efforts, it’s important to build a robust...
If you’re looking for a way to stand out from the crowd and get potential customers talking – consider publishing a breakout catalog. Sometimes called “specialty” or “targeted catalogs”, breakout catalogs are an exciting alternative to traditional full-line catalogs....