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Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important…

It’s the most wonderful time of year and the USPS has announced that starting November 17th they will be delivering mail seven days a week, Christmas included!  The USPS has…

You’ve doubtless heard of the Pareto Principle, also called the 80/20 rule. It’s been applied to many facets of life. In retail, the Pareto Principle states that 80% of your…

Cross-generational appeal is more important to your catalog program than you might realize.   Even so, it is imperative to understand who the bulk of your audience is.  By segmenting your…

Next year, the post office plans to continue offering postal promotions to help drive the use of technology and to save you money on mailing. They have released a 2015…

It’s been a while since we’ve addressed the topic of finding a new printer.  As we move forward towards the holiday season it seems a good time to revive the…

September 23rd brought with it the Autumn Equinox and with that the beginning of the fall and holiday seasons for catalogers.  And as I am sure I am not the…

This year the post office had many different postal promotions that could help you save money on your postage. This last program for 2014 is called Mail Drives Mobile. It’s…

1.)    Research: The importance of research for a direct mail campaign cannot be stressed enough.  In a recent white paper put out by The Dingley Press Uncovered Beliefs about the…

We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation.  These are valid methods that have worked well for catalogers.  But…