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Prospecting is important when seeking new buyers.  But how much are you willing to spend on prospecting?  After all, it’s kind of like gambling wouldn’t you say?  But unlike gambling,…

The PRC has approved the exigent rate increase.  This, along with the CPI-capped increase will begin on January 27th at 12AM.   The combined increase will average 5.7% for catalog mailers….

  1.)    Create a Meaningful and Relevant Blog Yep you’ve heard it a bunch of times.  The blog is a great SEO practice. It keeps people on your page It…

Direct mail is trustworthy, which means you can rest assured that it will be delivered and seen by the end-user. Although email needs to be part of your marketing mix…

You don’t need to reduce quality in order to save money on your catalog. Think television sets and cell phones. Bigger isn’t always better. Catalogers often believe that they need…

Paul Miller’s latest update below tackles the need for all who depend on catalogs to get involved, and gives a great summary of what the ACMA has accomplished. The Dingley…

Over the past couple of years the post office has offered incentives to mailers that participate in postal promotions; such as, Holiday Shopping promotion, Summer Sale promotion and Emerging Technologies…

Time and time again I contact catalogers only to learn that they have phased out their catalogs.  They all say the same thing: “Print is dying and it’s time to…

Rhode Island. The last of the 13 colonies, the smallest state in the United States, home of the first water-powered cotton mill, start of the Industrial Revolution was hit by…

It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to…