Blog

This year the post office had many different postal promotions that could help you save money on your postage. This last program for 2014 is called Mail Drives Mobile. It’s…

1.)    Research: The importance of research for a direct mail campaign cannot be stressed enough.  In a recent white paper put out by The Dingley Press Uncovered Beliefs about the…

We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation.  These are valid methods that have worked well for catalogers.  But…

We keep hearing that print is dead. Isn’t the catalog dying now that everything is online? Well you’ve come to right place. In this video Rob Nowak, Director of New…

There was a time not so long ago when clocks stood in the place of the modern Wal-Mart as the proud symbol of society.  Such representation can be seen across…

It’s the question that marketers have been asking, have catalogs gone with the wind?  Have they been swept away by the digital revolution?  They’re expensive, old fashioned, and let’s face…

We have a solution for you! This year’s Emerging Technologies postal promotion is similar to last year’s, however this year you must use an “enhanced” element in your mail piece….

  In this white paper we address four beliefs that commonly become associated with the argument against the mail order industry.  Check it out!

As you are aware our industry continues to change, which means we have to make good business decisions that drive results. Today, we bring you three topics that hopefully put…

He may not have realized it at the time, but I think William Wordsworth summed up the philosophy of marketing better than anyone when he said: “Life is divided into…