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You don’t need to reduce quality in order to save money on your catalog. Think television sets and cell phones. Bigger isn’t always better. Catalogers often believe that they need…

Paul Miller’s latest update below tackles the need for all who depend on catalogs to get involved, and gives a great summary of what the ACMA has accomplished. The Dingley…

Over the past couple of years the post office has offered incentives to mailers that participate in postal promotions; such as, Holiday Shopping promotion, Summer Sale promotion and Emerging Technologies…

Time and time again I contact catalogers only to learn that they have phased out their catalogs.  They all say the same thing: “Print is dying and it’s time to…

Rhode Island. The last of the 13 colonies, the smallest state in the United States, home of the first water-powered cotton mill, start of the Industrial Revolution was hit by…

It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to…

Last year we hosted a webinar called Mobile Apps for Catalogers. This year we are hosting another webinar in September on a similar subject. This webinar will focus on How…

As retail marketers, we are always trying to come up with new ideas of how we can better reach out to prospect customers. The last few decades have brought with…

Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience….

In earlier blogs we spoke about how catalogs drive online sales. As catalogers, we know what must be done to use our catalogs to drive people online. But, ask yourself…