A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to learn from campaigns that bomb and even the campaigns with the biggest...
Hopefully, by now you have gotten word that the Postal Regulatory Commission has proposed to increase catalog postal rates well above the Congressionally-mandated CPI levels to erase the red ink at the US Postal Service. Postage is already two-thirds of the variable...
Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant. However, by working with a mailing professional like The Dingley Press, you’ll have...
In 2017, social media reach and engagement plummeted on Instagram and Facebook, leaving marketers with their heads in their hands and time-tested tactics suddenly in the trash. Turns out, one of the best new marketing methods has been overlooked and undervalued:...
2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...
The title of the CNBC story is Millennials are more interested in catalogs than your grandmother is. Dingley is one of several featured companies and our own vice president of sales, Jim Gibbs, is in the spotlight again. They even mention Dingley's growth and current...