This year, third-party cookies (the tracking mechanism for traditional digital advertising) are going away. MarketingTechNews explains why and how this might affect you. Read the complete article. Here are the highlights: Why are third-party cookies going away? Brands...
According to the U.S. Postal Service, it has maintained a an average mailpiece delivery time of 2.7 days across the network – consistent with first quarter results - despite East Coast storms affecting air and ground transportation. Second quarter service performance...
Social media has become a part of daily life in our country. In fact, Statista reported approximately 223 million social media users in 2020. So, it’s no wonder that most businesses have jumped on the social media bandwagon with professional profiles - constantly...
With consumers increasingly shopping online for clothing, shoes and accessories, fashion brands must beef up their digital presence. So how does a fashion brand with already-great products increase online conversions? Several factors contribute to a successful...
To help make the most of how your customers interact and engage with their mail. USPS® offers mailing promotions and incentives to help retailers promote best practices for integrating mail with new technology and print techniques. Building on the success of past...
Forbes recently announced the top marketing trends of 2022, and you can guess what landed at #1. The Metaverse. The article mentions Facebook’s official name change to “Meta”, referring to the Metaverse, as proof that the trend is growing. According to the article,...
Holidays got you jittery? Shutterstock predicts you’ll be seeking serenity in the New Year. The stock photo platform recently released its 2022 Color Trends Report, and it’ll have you feeling…calm. Each year, the data analysts at Shutterstock plow through billions of...
A recent article from Retail Dive asserts there’s a growing trend in retail - a return to the holiday catalog. “For retailers and brands attempting to entice consumers this holiday season, print catalogs are back in vogue.” Retail Dive noted that retailers like Sam’s...
A website is a big investment. For some small businesses, a website may be one of the largest startup expenses. According to Medium, the cost of a new website can range anywhere from $3,000 - $60,000 – so it’s no small financial undertaking. But an effective website...
To succeed in sales and marketing, it’s important to know your audience. Specifically, it’s important to know your audience and tailor your messaging appropriately. One way to understand your audience is to consider the way people of different ages consume, think...
With the upcoming holiday season promising to be bigger than ever, you’re likely planning a big product push in your catalog and on your website, along with some holiday sales promotions and themed events. To support those efforts, it’s important to build a robust...
If you’re looking for a way to stand out from the crowd and get potential customers talking – consider publishing a breakout catalog. Sometimes called “specialty” or “targeted catalogs”, breakout catalogs are an exciting alternative to traditional full-line catalogs....