It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which was completely made up by Chinese eCommerce giant Alibaba in 2009, churns up more sales than Black Friday. ...
This may seem counter-intuitive in our tech-driven world, but these findings point to the fact that there are perks offered by paper that its digital counterparts can never recreate — and consumers are embracing them. Here are three reasons people prefer paper: An...
First impressions are key to securing the business of a long term, loyal customer. Part of this first impression is not only the type of catalog and the quality of the images, but also the finish of the paper. Therefore, part of your catalog marketing strategy should...
Megan J. Brennan, Postmaster General and CEO, recently attended the 10th Annual National Catalog Forum in May to discuss her objectives moving forward with the USPS and the catalog industry. Brennan’s discussion included balancing postage increases for the catalog...
If your catalog marketing strategy has mainly focused on traditional sized catalogs, why not explore an alternative catalog size to supplement your catalog mailings? Utilizing additional catalog formats throughout the year helps maintain a dynamic marketing plan to...
By: Stephen R. Lett Companies use print catalogs effectively to engage the customer with multi-channel marketing. When customers and prospects receive a catalog in the mail, they most often go online to place the order. So, the catalog is driving a large volume of...
In order to lower catalog costs you should start by partnering with a mailing professional like Dingley. We can guide you through the postal network to ensure postage savings paired with mailing accuracy and speedy delivery. However, there are many other opportunities...
When you hear the term “customer loyalty,” do you immediately think of your dedication to your customers, or their dedication to you? Where you stand influences how you market to your customers, and ultimately determines their long-term commitment to your brand....
You’ve heard often that catalogs aren’t dead, and that’s certainly true, even with the increasing digital environment. We think both have their place, and can definitely complement each other if used together. Here are some USPS statistics from a recent Experian...
Last year we informed you how to generate QR codes so that you don't infringe on any patents. So again this year we want to remind you how to create a legal QR code. But first a little background. If you are going to add a QR Code in your catalog, it’s possible that...
The statistics on video marketing are as numerous as they are mind-boggling. Here are just a handful of numbers compiled by Insivia that show off this marketing tool’s undeniable power: 52% of marketing professionals worldwide name video as the type of content with...