4 Marketing Tips for a Greener April Earth Day was first celebrated back in 1970 as a way to bring an awareness to the need to protect our environment. Presently, over 190 countries recognize Earth Day. If you are looking for ways to “go green” with Earth Day on the...
We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This allows you to mail more pages with no impact on your mailing costs! Lett...
For marketers, it’s the million-dollar question: How often is too often to reach out to clients and prospects? Finding the balance between being endearing and overbearing is tricky: Too few interactions and you could be forgotten, too many and you could annoy your...
For anyone in the marketing realm, it’s been impossible to miss the buzz surrounding Account Based Marketing (ABM) the past year. This B2B-focused strategy aims to sidestep the sales funnel, align sales and marketing teams, and greet specific customers and prospects...
Going Places You’ve Never Been The Dingley Press pushes the boundaries of the electronic catalog. Mobile devices such as smartphones and tablets allow your consumers to access information anywhere and everywhere. More people are reading catalogs in electronic format...
The USPS has recently launched a new website called PostalPro. This website is user-friendly, simple to navigate, and it’s mobile optimized! The RIBBS website that you’re probably already familiar with will soon be transitioning to PostalPro. This new website will...
Did you know a whopping 89% of consumer media time is spent on mobile apps? If you don’t have a mobile app for your catalog, you’re missing a lot of one-on-one time with your customers. However, simply having an app isn’t enough. While it may sound obvious, a host of...
Super Bowl LI is next month, and parties are being planned right now to celebrate the big event. I have come up with 5 types of people that will always be present for these parties. The foodie, this person stands around the food and is wolfing it down like it’s their...
It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these three essential strategies that will make a real difference in your bottom line: Take advantage of postal...
There are many ways to prospect and build your catalog house file in the new year. Dingley believes that both print and technology are key complimenting components to help grow your business. Let’s explore this together in greater detail. Your catalog is one of the...
From using Forest Stewardship® certified products to recycling, it’s no secret that modern cataloger printers like Dingley have been taking advantage of and promoting green practices for years. Yet, how many of you can think of marketing campaigns that regularly...
What’s a millennial? These are young people also known as Generation Y or Generation Me. They are born in the early 1980’s to about 2000. These folks expect a tailored user-experience with your brand. Marketing to millennials can be challenging, but not impossible. In...