This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables from the National Election, European Union and Amazon, we need to be proactive this holiday...
This is an important message from Hamilton Davison, President and Executive Director of the ACMA about the Online Sales Simplification Act (OSSA). Industry action and support are needed in order to move this process forward. ------------------- Dear Catalog and...
It’s no surprise that photography goes hand-in-hand with cataloging and e-Commerce. Great visuals are part of what makes marketing so successful. But have you ever wondered just how many sales conversions can really be traced back to pictures and other visual...
Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with authentic product. This certainly isn’t fair to...
Are you struggling to be everywhere at once? Perhaps you’re lacking the personnel to maintain a robust LinkedIn page and like-inducing Facebook fodder. Maybe you can’t find enough quality content to build a bustling blog and support a stream of socially savvy Reddit...
Personalized content is one of those things that we all understand is beneficial, but it can be challenging to get right. And for many, it’s not a measure of doing it well; it’s about doing it at all. According to Direct Marketing News, 59% of marketers don’t...
If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to the hundreds of thousands of dollars. Don’t become another victim of patent troll tactics … Dingley will help...
The House Committee on Oversight and Government Reform on July 12th approved a revision of its original discussion draft bill released the day before. No amendments were added, however, the bill removed several portions from the original discussion draft that could...
Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...
After the recent announcement from Victoria’s Secret that they’re cancelling the distribution of their long-standing and ultra-popular print catalog, everyone is waiting to see what, if any, impact this decision will have on sales. While this brand is banking on...
The Postal Regulatory Commission (PRC) has approved six postal promotions for 2017! Why do we continue to see these postal promotions year-after-year? The thought is to build strategies for direct mailers to engage their consumers in a more meaningful way. Both the...
There’s a lot of research that goes into how much you charge for your products and services, but do you spend as much time thinking about exactly where you’re sharing that price? Interestingly, research shows that price placement in relation to products makes a big...