If you haven’t heard about #Mobilegeddon you better brace yourself. Starting today (4/21/15) Google search results will now give priority ranking on search results to websites that are mobile friendly. Are your prospects going to be able to find you on their mobile...
We received word late last week that the post office is expecting the remainder of the postal promotions will move forward. There is one change that we know of to the Emerging Technology promotion. The starting and ending dates changed from May 1st - October 31st, to...
Last weekend, my family and I were number 34 at the animal shelter to pick out a new puppy. The line was about 100 feet long. It was a bit brisk with the sun moving in and out of clouds. You know it has been a long winter when the sun comes out and a line of sixty...
We are still waiting for the PRC to approve this year’s postal promotions. We’re not exactly sure why they are moving slower than previous years. The most recent news is that the dates for each promotion are in question. Originally they posted the following dates: 1....
I was inspired by a conversation I had at the NEMOA conference this past week. Not too long ago we posted a blog called How to Tell if Your Printer is a Cultural Fit for Your Catalog Program. In the blog we describe in detail what to look for in a printer culturally...
“A digital wallet refers to an electronic [typically: mobile] device that allows an individual to make electronic commerce transactions” according to Wikipedia. There are three popular models for mobile payments: Direct Mobile Billing Direct mobile billing does not...
It’s a big topic these days. How many articles have you read with the title “Print is Not Dead,” or “Print is Alive?” As great as it would be to sit here and tell you that if you print a catalog, you’ll have a guaranteed successful ROI, it’s just not that simple for...
by Stephen Lett There are two main ways to grow a catalog business. One way is to increase circulation. Another way is to increase page count, which is the focus of my article this month. If your catalog weighs less than 3.3 ounces, increasing page count will not...
"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable." — Bernice Fitz-Gibbon
For some businesses, cutting costs at a certain level makes sense. For catalogers, though, some cost cutting measures have the opposite effect. Take page counts. Do fewer pages mean you pay less to produce your catalog? Maybe … and maybe not. But one thing is certain:...
As always, changes are afoot at the U.S. Postal Service! The bad news is that rate increases are taking effect sooner than expected; but the good news is that there are several postal promotions to choose from that can give catalogers a bit of a break while helping...
Intended as a way of removing what Congress sees as an unfair advantage for online retailers and catalogers versus brick and mortar stores, the Marketplace Fairness Act (MFA) has been debated for quite some time. A version of the bill passed in the Senate in May 2013,...