The Great Recession brought the harsh realities of the nation's economic woes right to the direct mail marketing industry. As a result, catalogers cut corners, cut pages, and cut staff. They learned to run lean and find resources outside their organization....
directXchange by NEMOA September 15-17, 2015 1551 N. Thoreau Drive Schaumburg, IL 60173
There’s been some news on the 2015 postal promotions since our last blog article. The USPS just last week submitted their four postal promotions to the PRC for approval. We expect to hear whether they are approved in the next three weeks. If the past is an indicator...
If you are wondering what a magalog is or if it’s right for your business then you’ve come to the right place. It’s simple: a magalog is a combination of both magazine and catalog. The idea is to engage your prospect in a magazine format while at the same time...
2014 was a pretty good year for catalogers and I am enthusiastic that 2015 will be even better. As we close out the holiday season and begin a new year in direct mail marketing, here are a few things to help you be more successful with your catalog program....
Happy Holidays from The Dingley Press https://www.youtube.com/watch?v=c32_NfBA0lc
2015 is nearly here! How much thought have you put into your catalog marketing plan for the New Year? Mailing catalogs is a core part of brand awareness. Statistics show time and again that when done right, the measured ROI resulting from a catalog mailing...
The Emerging Technology postal promotion ran in August and September this year. There were 15 Dingley customers who deployed our Augmented Reality solution on their catalog pages to qualify for this promotion. The typical cost was around $300 for each catalog title;...
directXchange by NEMOA Spring Conference March 11-13, 2015 Renaissance Boston Waterfront Hotel Boston, MA 02210
The holiday is almost here! You may have just sent out your 2014 catalog and if so then, phew, what a relief, right? But wait: before you get too comfortable and break out the hot chocolate and eggnog to celebrate the christening of your holiday baby, consider these...
"May your walls know joy, may every room hold laughter, and every window open to great possibility." – Mary Anne Radmacher