Registration is now available for the ACMA 2014 National Catalog Forum & Policy Caucus. The Dingley Press will be in attendance for this important annual forum and we urge all catalogers to be involved as well. The ACMA is our catalog industry voice for postal...
How/Why you should Set-up your RSS feed for Customers RSS feeds can be powerful. Imagine every one of your customers following your feed and getting alerted every time you feature a new product or start a promotion. RSS feed technology is being used more often than...
Prospecting is important when seeking new buyers. But how much are you willing to spend on prospecting? After all, it’s kind of like gambling wouldn’t you say? But unlike gambling, business isn’t all about the luck of the deck. It’s about strategy. It’s about...
The PRC has approved the exigent rate increase. This, along with the CPI-capped increase will begin on January 27th at 12AM. The combined increase will average 5.7% for catalog mailers. Disappointing as this is to catalog mailers; there is a light at the end...
1.) Create a Meaningful and Relevant Blog Yep you’ve heard it a bunch of times. The blog is a great SEO practice. It keeps people on your page It places you in ‘expert’ lighting Perhaps most rewarding of all: it keeps people coming back to your page! ...
Direct mail is trustworthy, which means you can rest assured that it will be delivered and seen by the end-user. Although email needs to be part of your marketing mix there are some end-users concerns such as … How comfortable are they opening emails from unknown...
You don't need to reduce quality in order to save money on your catalog. Think television sets and cell phones. Bigger isn't always better. Catalogers often believe that they need to have large catalogs in order to make a statment. But that isn't necessary true....
Join us at directXchange by NEMOA 2014 Spring Conference, March 12-14. Renaissance Boston Waterfront Hotel 606 Congress St. Boston, MA 02210 Phone: 617-338-4111 Learn more here.
by Stephen R. Lett First Rule of Thumb: A catalog company cannot break even overall on the initial orders generated from prospects. Catalogers must be willing to invest to acquire new buyers in order to grow or to at least maintain their 12-month buyer count. This...
Are New Customers Worth the Cost of Prospecting? First Rule of Thumb: A catalog company cannot break even overall on the initial orders generated from prospects. Purchasing lists and mailing to potential new customers is expensive. It’s a fact of life in the catalog...
In 2013, the U.S. Postal Service’s promotions were welcomed by its customers — and many of those promotions were successful enough for a repeat performance in 2014. Like this year’s promos, those proposed for 2014 will encourage mailers to incorporate mobile...
The Dingley Press has a new owner, but he’s not new to the company or to catalog printing. Christopher A. Pierce, who recently purchased Dingley from The Sheridan Group, is also Dingley’s former owner and has a long history with our company. Pierce was hired by The...