With the rise of Corporate America, and the increasing bureaucratic attitudes of larger companies, it is not always easy to find what we are looking for in a company. Culture plays more of a roll in your choice of printer than you may realize. Often times we look for...
As most of you already know the post office has seen declining first class mail and continues to look for ways to cut costs. This morning Patrick R. Donahoe announced that the post office has plans to cut out Saturday delivery of first class, periodicals and catalogs...
The Earned Value – Reply Mail Promotion is the next USPS incentive to help you save money on postage. This promotion runs for 3 months and overlaps with the Mobile Coupon/Click to Call promotion during the month of April. Catalogers can participate in both promotions...
Yes it’s true! QR codes are becoming more common among catalogers. In fact, many catalogs have at least one QR code within the printed copy. There are many reasons for this; however, some catalogers are not aware that QR codes can be used to help expand their...
2013 and last I checked we were in the midst of the age of information. The internet is a new realm and as far as I can tell is limited only by the scope of what we know to be the human imagination. So, with all this technology available to place information directly...
Elections are over and now it's time to start thinking about how sales tax laws might impact your business moving into the new year. The Dingley Press is a member of the American Catalog Mailers Association (ACMA), a postal-reform lobby group that advocates for...
We’ve assembled some ideas that may help you increase your sales in 2013. This list isn't a complete list, but it may provide some interesting ways to increase those conversion rates. Have you thought about going global? This may not be an easy task, but reaching a...
This holiday shopping season seemed to sneak up on me quicker than ever before. I’m not much of a holiday shopping planner, but thanks to my smartphone things were much easier this year. As soon as I arrived to the shopping mall parking lot, I called my sister to find...
In the catalog business, it always pays to closely monitor what's happening at the United States Postal Service (USPS). There are several key items to be aware of for 2013. USPS rate increases effective Jan. 27, 2013 New rates are scheduled to take effect on Jan. 27,...
If you've ever watched a football game on television and noticed the yellow first-down line on the field, you've seen augmented reality (AR) at work. In this case, reality — the real-time football game on television — is being augmented with virtual information in the...
Amazon with their Prime service has made free shipping more mainstream. The strategic model around free shipping will be debated for many years to come. The next big thing for brick and mortar as well as online retailers is how they can quench their consumers thirst...
With the 2013 postal rate increase around the corner on January 27th, Hamilton Davison of the ACMA provides a clear summary below of the proposed rates and the discussion surrounding the increase. USPS Announces Postal Rate Increases for...