Elections are over and now it's time to start thinking about how sales tax laws might impact your business moving into the new year. The Dingley Press is a member of the American Catalog Mailers Association (ACMA), a postal-reform lobby group that advocates for...
We’ve assembled some ideas that may help you increase your sales in 2013. This list isn't a complete list, but it may provide some interesting ways to increase those conversion rates. Have you thought about going global? This may not be an easy task, but reaching a...
This holiday shopping season seemed to sneak up on me quicker than ever before. I’m not much of a holiday shopping planner, but thanks to my smartphone things were much easier this year. As soon as I arrived to the shopping mall parking lot, I called my sister to find...
In the catalog business, it always pays to closely monitor what's happening at the United States Postal Service (USPS). There are several key items to be aware of for 2013. USPS rate increases effective Jan. 27, 2013 New rates are scheduled to take effect on Jan. 27,...
If you've ever watched a football game on television and noticed the yellow first-down line on the field, you've seen augmented reality (AR) at work. In this case, reality — the real-time football game on television — is being augmented with virtual information in the...
Amazon with their Prime service has made free shipping more mainstream. The strategic model around free shipping will be debated for many years to come. The next big thing for brick and mortar as well as online retailers is how they can quench their consumers thirst...
With the 2013 postal rate increase around the corner on January 27th, Hamilton Davison of the ACMA provides a clear summary below of the proposed rates and the discussion surrounding the increase. USPS Announces Postal Rate Increases for...
The American Catalog Mailers Association (ACMA) is considered the voice of the catalog industry as it represents the interests of catalog marketers on issues that directly concern them. Three of those issues are Postal, Tax and Privacy. The Dingley Press is honored to...
On Sept 19/20th I attended the National Etailing and Mailing Organization of America (NEMOA) conference. It was a great place to learn about our industry and to network with colleagues in out market. I’ve put together some notes on the sessions I attended for you to...
The United States Postal Service is moving forward with plans to close 229 processing centers — about half of the total — by early 2014. The move is expected to save the Postal Service about $2.1 billion annually. The Dingley Press is carefully monitoring the closings...
It may be easier than you think to get good email addresses from your consumers. Check out these ideas to see which might work for you … SMS (texting) – Using a short code, catalogers can make it easy for consumers to provide them their email address. See below for...
Holiday Mobile Shopping Promotion was approved by the PRC on August 7, 2012. Paul Miller, Vice President & Deputy Director of the ACMA, outlined the promotion and benefits today in a letter to the ACMA members. Dingley can help you engage mobile consumers and...