As a member of the ACMA (American Catalog Mailers Association), The Dingley Press sent David Barker, one of our sales representatives to last week’s National Catalog Forum in Washington, DC. I asked David to write up his key take-aways from the session for our Cata...
On March 26th, the Postal Regulatory Commission, or PRC, approved the USPS proposal for the 2012 Mobile Commerce and Personalization Promotion. The promotion will run from July 1 – August 31, 2012 and registration will begin on May 1, 2012. To qualify for the 2%...
In today's technology savvy world people are turning to their mobile devices (smartphones and tablets) to make online purchases. Some catalogers, Sundance for example, are driving up sales using their new website. If you are looking for new ways to generate more...
“In the current environment of hacks and attacks from identity theft criminals, catalogers who maintain their own mailing lists need to guard against exposure of those names and addresses now more than ever” says Mike Martell, Systems Manager at The Dingley Press....
In 2011, The Dingley Press saw significant growth in its co-mail program, 29% growth in fact. This growth translates into larger co-mail pools and savings which we pass on to our customers. How is it possible, especially in a challenging economy? The answer is simple:...
Would you like to save on postage again this year? The USPS is once again planning to offer a postage discounts (likely this summer) for catalogers using QR codes in their direct mail pieces. While details haven’t been released, we anticipate something similar to last...
This year, The Dingley Press has seen tremendous growth for our Dynamic Editions™ digital catalogs. Much like the printed catalog, these digital editions help consumers … find things they didn't even know they needed. The user experience for both the printed and...
The Dingley Press attended the Fall 2011 NEMOA conference in Boston, MA. During “An Urgent Primer on Postal & Privacy Matter” conference session, David Mastervich, from the USPS stated that they are considering adding more promotions in 2012 to help catalogers...