catalog growth

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…

Online menswear shopping is projected to grow faster than any other consumer market—faster than women’s fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is…

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

As the cold weather lessens and warmer temps begin to rise, much of the country is gearing up for summer. But first, the dreaded spring cleaning. Just as your home…

Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant….

2018 could very well be the year of less — at least where your customers’ wallets are concerned.   Of course, mobile wallets have been around for several years, but…

For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but…

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the…

It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which…