catalog growth
Catalog Content Marketing in a Digital World

Catalog Content Marketing in a Digital World

Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000 to 10,000 ads each and every day. That’s a lot of irrelevant content at our...

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If You’re Not Holdout Testing, You’re Not Marketing Right

If You’re Not Holdout Testing, You’re Not Marketing Right

Test, measure, implement, repeat. All to answer the most important question: Did our campaign result in conversions? You may track and know your catalog response rate, but do you know exactly how much more effective it is than your other marketing efforts? This nugget...

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What Can You Learn from Amazon this Holiday Season?

What Can You Learn from Amazon this Holiday Season?

For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery store shelves or the pop-up tree markets. The holiday season began and was anticipated by the arrival of the...

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Marketing to Customers Through Images

Marketing to Customers Through Images

  Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of their day-to-day workload, then arrive home to a mailbox that is overflowing with direct mail? The...

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