Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...
Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...
Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...
Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...
As the cold weather lessens and warmer temps begin to rise, much of the country is gearing up for summer. But first, the dreaded spring cleaning. Just as your home requires a little refreshing top to bottom deep clean, so does your catalog circulation. Even if you...
Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant. However, by working with a mailing professional like The Dingley Press, you’ll have...