2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...
For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...
At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...
It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which was completely made up by Chinese eCommerce giant Alibaba in 2009, churns up more sales than Black Friday. ...
In a marketing world so heavily reliant on social media, luxury retailers still predominantly rely on print catalogs and magazine advertising to get their fashionable brand from the catwalk to their consumers. These high-end brands have been slow to hop aboard the...