Your catalog is just one part of a much larger brand identity that includes your website, social media pages, and other outlets. But all these various channels can (and should) work together to enhance your brand identity and strengthen it with customers. But social...
Big Data isn’t just for big retailers anymore! Thermostats, Dingley’s proprietary data analytics software, gives catalogers who have digital catalogs access to valuable insights that can inform business strategy. Rob Nowak, Director of New Technology at The Dingley...
One of the greatest benefits of including a mail order catalog program in marketing strategy is the freedom it allows to target a specific group of customers. Research can help you narrow down a specific group of people who are most likely to purchase your brand By...
If you have ever read postal documents or rules, you have likely encountered confusing acronyms and foreign terms. Below is a recap of the most common terms for catalogers, reading this will have you on your way to fluency in USPS. SCF: Sectional Center Facility A...
In 2013, more than 11.9 billion catalogs were produced according to the DMA. Some pure-play online retailers are now experimenting with catalogs for the first time. These Internet only retailers are learning that a complete omni-channel experience is what consumers...
Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices. During this session, John will let you in on trade secrets that will help you understand and get to know...
The Dingley Press has a solution for you to take advantage of the 2014 USPS Mail and Digital Personalization Promotion. The good news is that this solution only takes minutes for you to implement! We offer personalized landing pages as well as personalized...
They’re popping up everywhere. The economy seems to be on an upswing and many e-tailers are expanding their horizons into the direct mail sectors. They are looking for a format that could possibly work for them. On the other hand, with the recent hike in postage,...
It’s been an interesting evolution from text to image in social media. Less than five years ago Facebook was all about status updates. Now, scrolling through news feed is pretty much scrolling through streams of images. There are apps for creating your own photos,...
Did you know that Thermostats is our proprietary analytic software package designed to provide you with actionable, near real-time intelligence on consumers and their interactions with your Digital Edition? When we create your digital edition you can have 24/7 access...
Paper Market Update – March 2014 by Midland Paper On January 6, 2014 it was announced that Verso Paper and NewPage Corporation have entered into a definitive agreement under which Verso will acquire NewPage. This is very big news for our industry and will...
Lett Direct, Inc. held their first conference on February 18/19 in Washington D.C. The guests and content were amazing. Hamilton Davison from the ACMA spoke about postal, tax, and privacy. It was interesting to learn what measures the post office is taking and how we...