The retail market and consumer demands are growing increasingly complex, especially as new technologies emerge and customers rely more on digital devices to shop and research products. But that doesn’t mean that print catalogs are endangered: Far from it. Each year,...
Paul Miller's latest update below tackles the need for all who depend on catalogs to get involved, and gives a great summary of what the ACMA has accomplished. The Dingley Press is an ACMA member and we encourage everyone to consider joining. Paul Miller's ACMA...
Over the past couple of years the post office has offered incentives to mailers that participate in postal promotions; such as, Holiday Shopping promotion, Summer Sale promotion and Emerging Technologies promotion. So why should you care? It’s free money!! Okay, we...
Time and time again I contact catalogers only to learn that they have phased out their catalogs. They all say the same thing: “Print is dying and it’s time to shift resources.” This leaves me speechless. I think L.L. Bean would have something to say about that;...
Former Owner Repurchases Catalog Printer Lisbon, ME - The Dingley Press announced today that it has been re-acquired by former owner, Christopher A. Pierce. The catalog printer was purchased from The Sheridan Group, a Hunt Valley, Maryland based print, publishing...
Rhode Island. The last of the 13 colonies, the smallest state in the United States, home of the first water-powered cotton mill, start of the Industrial Revolution was hit by a wave the other week. A wave of marketers that is; and, retailers, entrepreneurs, graphic...
It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to flourish. Yep, it’s definitely approaching that season. But lucky for us the hustle bustle...
Last year we hosted a webinar called Mobile Apps for Catalogers. This year we are hosting another webinar in September on a similar subject. This webinar will focus on How to Develop a Mobile Strategy. We believe mobile devices can/should be one of the most important...
As retail marketers, we are always trying to come up with new ideas of how we can better reach out to prospect customers. The last few decades have brought with them a wealth of visual technologies. It is no wonder America is such a visual society. Just think about...
Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience. Catalogers use data about their readers' habits and responses to tailor...
In earlier blogs we spoke about how catalogs drive online sales. As catalogers, we know what must be done to use our catalogs to drive people online. But, ask yourself this: are your product pages ranking? If the answer is “no” or “I’m not sure,” it’s time to start...
We are aware that this is the age of information. We appear to have a boundless appetite for more. More websites, more links, more videos, more blogs. Check out this image sourced from Wikipedia of Internet pathways. It’s a universe of knowledge not so unlike the...