Last year we hosted a webinar called Mobile Apps for Catalogers. This year we are hosting another webinar in September on a similar subject. This webinar will focus on How to Develop a Mobile Strategy. We believe mobile devices can/should be one of the most important...
As retail marketers, we are always trying to come up with new ideas of how we can better reach out to prospect customers. The last few decades have brought with them a wealth of visual technologies. It is no wonder America is such a visual society. Just think about...
Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience. Catalogers use data about their readers' habits and responses to tailor...
In earlier blogs we spoke about how catalogs drive online sales. As catalogers, we know what must be done to use our catalogs to drive people online. But, ask yourself this: are your product pages ranking? If the answer is “no” or “I’m not sure,” it’s time to start...
We are aware that this is the age of information. We appear to have a boundless appetite for more. More websites, more links, more videos, more blogs. Check out this image sourced from Wikipedia of Internet pathways. It’s a universe of knowledge not so unlike the...
This was my first year attending the annual Spring NEMOA Conference. The event had drawn over 500 catalogers, marketers, printers, and retailers. The lobby was booming with catalogers. A thought had crossed my mind at some point. Standing amongst the crowd, hands full...
A few weeks ago several of us from Dingley attended the NEMOA Spring Conference in Boston. If you’ve never been to this conference you might want to consider going to the Fall session in September. The conference is made up of people from every part of our business....
Again the USPS continues to make headline news. The congress (both House and Senate), US Government Authority Office, and the Postal unions all agree that the USPS has no authority to change six day delivery service. The USPS needs to stop the financial bleeding....
Catalogs are dead, right? Wrong! According to Steve Lett, creator of Lett Direct, Inc. the catalog is alive and thriving. So what is this internet hype all about? How are catalogs driving traffic to your website and generating sales? How will you maintain your...
In an article titled Strategy : How Lifetime Value Differs in Catalog vs. Web, Steve Lett, owner of Lett Direct, Inc talks about the Lifetime Value Customer (LVC). “Lifetime value…” he defines “is the value of all purchases a given customer has made to date, plus the...
This directXchange conference is dedicated exclusively to the catalog/e-tail industry. This conference provides opportunities to develop your network for sharing ideas and experiences, help build relationships, explore new opportunities, and learn about industry...
The 2013 Mobile Coupon / Click to Call promotion running from March 1st to April 30th, just got easier. And, the best news is you don't need a mobile optimized website to participate. As a matter of fact you can create your QR code, place it in your layout file and...