This was my first year attending the annual Spring NEMOA Conference. The event had drawn over 500 catalogers, marketers, printers, and retailers. The lobby was booming with catalogers. A thought had crossed my mind at some point. Standing amongst the crowd, hands full...
A few weeks ago several of us from Dingley attended the NEMOA Spring Conference in Boston. If you’ve never been to this conference you might want to consider going to the Fall session in September. The conference is made up of people from every part of our business....
Again the USPS continues to make headline news. The congress (both House and Senate), US Government Authority Office, and the Postal unions all agree that the USPS has no authority to change six day delivery service. The USPS needs to stop the financial bleeding....
Catalogs are dead, right? Wrong! According to Steve Lett, creator of Lett Direct, Inc. the catalog is alive and thriving. So what is this internet hype all about? How are catalogs driving traffic to your website and generating sales? How will you maintain your...
In an article titled Strategy : How Lifetime Value Differs in Catalog vs. Web, Steve Lett, owner of Lett Direct, Inc talks about the Lifetime Value Customer (LVC). “Lifetime value…” he defines “is the value of all purchases a given customer has made to date, plus the...
This directXchange conference is dedicated exclusively to the catalog/e-tail industry. This conference provides opportunities to develop your network for sharing ideas and experiences, help build relationships, explore new opportunities, and learn about industry...
The 2013 Mobile Coupon / Click to Call promotion running from March 1st to April 30th, just got easier. And, the best news is you don't need a mobile optimized website to participate. As a matter of fact you can create your QR code, place it in your layout file and...
With the rise of Corporate America, and the increasing bureaucratic attitudes of larger companies, it is not always easy to find what we are looking for in a company. Culture plays more of a roll in your choice of printer than you may realize. Often times we look for...
As most of you already know the post office has seen declining first class mail and continues to look for ways to cut costs. This morning Patrick R. Donahoe announced that the post office has plans to cut out Saturday delivery of first class, periodicals and catalogs...
The Earned Value – Reply Mail Promotion is the next USPS incentive to help you save money on postage. This promotion runs for 3 months and overlaps with the Mobile Coupon/Click to Call promotion during the month of April. Catalogers can participate in both promotions...
Yes it’s true! QR codes are becoming more common among catalogers. In fact, many catalogs have at least one QR code within the printed copy. There are many reasons for this; however, some catalogers are not aware that QR codes can be used to help expand their...
2013 and last I checked we were in the midst of the age of information. The internet is a new realm and as far as I can tell is limited only by the scope of what we know to be the human imagination. So, with all this technology available to place information directly...