The US Postal Service’s well-documented financial woes brought out surprising harmony between members of two long-time adversaries, the largest postal union and the mailing industry. At the ACMA’s National Catalog Forum on April 27th in Washington, a session between...
When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice, and even in some B2C marketing spaces. There are situations when features might be more...
Your direct mail campaign relies more on your mail list than anything else. I’m sure you already have great copy, artwork, and a terrific layout, but without an effective mail list you’re not going to get the results you’re looking for to grow sales. Spend the time...
With another Earth Day under our belts, it's a good time to look at one of the most hard-fought battles catalogers frequently face: going green. Despite incredible strides in eco-consciousness, catalogers are under constant scrutiny. Consider the backlash Restoration...
We all want loyal customers, but we are loyal to them? Do most catalogers really engage customers like we should? Recently, I rented a car and 24 hours later the rental company called me to see if I was satisfied with the customer service at their front desk, and...
Why are new companies choosing to print catalogs? Working in lead generation you can only imagine how many catalogs I see each day. I see thousands of catalogs. You might be surprised, in fact, of how many businesses actually do have a mail program. Tea, chocolate,...
by Stephen Lett • December 30, 2015 The gold at the end of the rainbow is your house file. It is your company’s #1 asset yet banks and other lending institutions place little or no value on it. Secured creditors are looking for “hard assets” such as inventory,...
The USPS implemented a marked number of changes in 2015. With 2016 underway the USPS will continue with several improvement strategies throughout the year. In fact, the USPS announced their dedication to improving past performance for a more probable future. ...
Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales, it is vital for your catalog to engage customers and prospective customers without throwing your marketing budget away. Customers are inundated with...
Obtaining new customers by way of referrals from current customers is a compelling way to make new sales. Current customers already love and trust your business. When potential customers seek out an endorsement from a friend, family member, or colleague, they are more...
We learned from the ACMA that the exigency surcharge has been removed and rates will be rolled back beginning April 10th. To view the the postal document click here. Standard Flats rates appear on pages 29-34. "An order from the Postal Regulatory Commission (PRC)...
Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...