“Strive not to be a success, but rather to be of value.” – Albert Einstein As another year comes to a close, we’re grateful and inspired by just how much value the catalog industry brings to businesses, consumers, and the economy. Of course, at The Dingley Press we...
by Stephen Lett • December 6, 2016 Catalogs continue to be the main driver of shopper traffic to the Internet. Printed catalogs have stood the test of time and after all the buzz about the Internet and e-commerce, we are seeing a real growth in print media....
Soon the rush of the holiday season will be coming to a close, and with this, a new year with fresh opportunities awaits. Looking ahead also means looking back and identifying what is of value to your current catalog marketing plan, what should be adjusted, and maybe,...
The USPS assembled in November to report the 2016 fiscal year results which concluded a net loss of $5.6 billion due to the cost of mandated health benefits. However the USPS saw heightened growth with shipping and packages. Megan J Brennan, Postmaster General and CEO...
In today’s multichannel world, catalogs thrive as an integral tool in marketing plans. A 2016 study by Infotrends, a market and strategic consulting firm, found that 62% of customers who received catalogs were influenced by the catalog to make a purchase. Catalogs...
We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior. If you’re catalog isn’t marketing to women buyers, even if you sell stuff that is typically for men, you...
All good things take time. Or so we’ve heard. Yet most marketing trends are headed — rather quickly — in the other direction. In our real-time, ever-connected society, speed and flexibility are assets. Of course, this sort of real-time marketing isn’t exactly...
With Thanksgiving around the corner, it’s the perfect time to reflect on what we’re grateful for. Here at The Dingley Press, we’re continually amazed by the timeless strength of the catalog and the countless ways it helps our clients’ businesses thrive. With that in...
ACMA Speaks, USPS & PRC Listen 2017 Postage Rates Approved; ACMA Has Heavy Hand in Shifting to a Pro-Growth Pro-Catalog Postal Policy Dear Industry Participant: While the Postal Regulatory Commission’s formal approval of the US Postal Service’s request for 2017...
One of the biggest revenue windfalls for many catalogers is during the holiday season. Honing in on your marketing strategy for the 2018 holiday season can be essential to a successful year. We recently ran across and interesting article from eCommerce Platforms we...
Political turmoil aside, election season is good for one thing: reminding us of the value of a favorable vote. Politicians aren’t the only ones who want to be on a winning team; businesses are always on the lookout for creative ways to get customers to trust and...
Who uses co-op models? Everyone should be using co-op’s. Transactional data can be very powerful for profitable prospect names. What is a co-op? Companies and organizations contribute prospect names along with their transactional histories to create a large pool of...