With so many channels and such varied ways of customer communication and content distribution, Big Data is just as scary as ever. But it shouldn’t be. It’s time to stop seeing data as scary, and realize it’s just a function of quantity: Marketers have always analyzed...
Using your existing customer-base to grow your business is the easiest way to increase sales. So, how do you do that? With the growth in social media, this is a good place to start. Loyalty programs – There’s nothing better than a well thought out reward program to...
ACMA Advocacy Pays Off FSS Pricing Eliminated; Standard Flats To Increase by 2.5%; Piece Rate Standard Flats Minimum Raised to 4.0 oz. The US Postal Service filed on October 12th its next postage adjustment to take effect at midnight on January 22, 2017, pending...
Do you know what these four retailers have in common? L. Bean Lands’ End Pottery Barn Bloomingdales’ They all made the list of Target Marketing’s 2015 Top 50 Mailers by Volume. There’s a reason why these and countless other fashion industry staples still turn to...
If you aren’t following the ACMA, you’re missing out on what’s going on in Washington regarding our industry. In last year’s ACMA Catalog Forum, NetChoice’s Executive Director Steve DelBianco and Utah State Senator Curt Bramble fought to defend their positions about...
There’s a reason catalog and direct mail marketing have been around for such a long time. Mail is hands-on. Mail is reliable. Mail is active. While it would be ridiculous to deny the impact of digital marketing on our society, it’s easy to forget how random, and oddly...
USPS leadership has announced a series of changes designed to encourage catalog industry growth. These were all in direct reaction to the concerns the American Catalog Mailers Association raised over the past year and a half. The Postal Service has examined the data...
Are you looking for a way to attract prospective buyers and maintain current customers? Consider the benefits of a Magalog. Magalogs,...
With fall settling in and summer coming to a close, it is vital to have a strategic plan in place for the fast approaching holiday season. Now is the time to review your catalog marketing campaign to maximize ROI. The holiday season is a beneficial time to attract new...
Financial challenges have loomed over the USPS for nine consecutive years, calling for the need for a postal reform. The House committee recently met to address postal service delivery standards and concerns. In a two year span, the USPS closed 141 processing...
One thing is certain: It’s back-to-school season. Even if No. 2 pencils and bright folders are no longer a part of your end-of-summer repertoire, marketing pros should still make the most of this annual tradition by getting into a scholarly mindset. As we dive into...
by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables from the National Election, European Union and Amazon, we need to be proactive...